"Around the world, employers are using competitions and games, social networking and mobile apps to support a culture of health and drive behavior change. The 2012 “Emerging Technology in Health Engagement” survey...surveyed 400 compensation, benefits and HR professionals about gamification (the use of gamelike features in nongame situations to motivate changed behaviors), mobile technology and social media. Results of the survey showed that almost 75 percent of responding organizations have a health engagement strategy. Survey respondents rated gamification as most prevalent in current use and most effective in improving specific health and lifestyle behaviors."
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